Marketing Archives - BELAY Solutions

125 Bonus: Top Tips For Partnership & Affiliate Marketing

Kristen Weller — Tue, 28 Mar 2023 07:00:41 +0000

In this Bonus Next Step, BELAY’s Sr. Acquisitions Manager Ashlee Webb shares the one thing she wishes she would have known before starting this process of building relationships with potential partners and affiliates.

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125: Scaling Your Business with Partnerships & Affiliates

Kristen Weller — Tue, 21 Mar 2023 07:00:44 +0000

B2B marketing can often be hit or miss. And determining and getting access to your target market can also be difficult. The best way to find and access that target market is to align yourself with companies who already have relationships with those people. They can introduce you to that market directly using their relationship, trust and team. Our goal is for business owners to be able to more effectively leverage partnerships and affiliates in their sales and marketing efforts. In this episode, we’ll be joined by BELAY Sr. Acquisitions Manager, Ashlee Webb. She will chat with us about how to build and scale your business using partnerships and affiliates.

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121 BONUS: How to Start Marketing Without a Team

Kristen Weller — Tue, 31 Jan 2023 07:00:18 +0000

In this Bonus Next Step, BELAY’s VP of Marketing Amy Appleton tells small business owners and solopreneurs who haven’t made their first dedicated marketing hire where they can go to get help.

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121: Managing your Marketing ROI

Kristen Weller — Tue, 24 Jan 2023 07:00:34 +0000

Return on Investment (ROI). Every business leader knows what it is, and knows it’s important, but how many really have put a plan in practice to build a healthy ROI in their marketing? In this episode, Amy Appleton, VP of Marketing at BELAY, rejoins the podcast to talk with LZ about all things ROI. They’ll discuss what a good ROI looks like, how to know when you’re succeeding with ROI, what to do when things go wrong, what type of technology can help, and more.

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101: Growing Your Business with Social Media & Email Marketing

Kristen Weller — Tue, 14 Jun 2022 08:00:51 +0000

Kevin B. Jennings joins us again to share some practical tips for making the most of your social media presence, measuring your marketing success, and helping people transition from followers and subscribers into customers. If you’re a business owner who’s struggling to get traction with social media and email marketing, or you don’t have a strong online presence yet and want to get started, this episode is full of great advice.

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088: Best of Marketing & Sales: Season 1

R Creative — Tue, 15 Mar 2022 16:11:54 +0000

Are you looking to build and grow your marketing and sales processes? If so, this Masterclass episode is just for you. Tricia, LZ, and several guests will help small business owners who might not have a fully staffed sales/marketing team learn how to take their marketing game to the next level.

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025: The Power of Personal Branding with Kevin Jennings

R Creative — Tue, 22 Dec 2020 14:14:49 +0000

In this episode, we’ll be joined by Kevin B. Jennings, a personal brand strategist and the CEO of Junction 32, a marketing services firm for small businesses. Specifically, we’ll talk about what a personal brand is, why it matters, and how it can help you gain more

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008: Marketing Your Business Before a Marketer is on Your Team

R Creative — Wed, 26 Aug 2020 01:03:30 +0000

In this episode, we’ll be talking about how to market your business without a marketing person on your team and introducing a strategy referred to as ‘marketing by committee.’ We’ll be joined by Amy Appleton, BELAY’s Director of Marketing. She is going to help you leverage your existing resources to market and grow your organization.

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006: Your First 3 Marketing Hires In Order of Importance

R Creative — Wed, 12 Aug 2020 01:03:34 +0000

In this episode, we tackle these questions and share a few tips on how you can fill the first three roles you need on your marketing team without prematurely taking on the financial burden of full-time staff positions. We’ve asked BELAY’s Director of Marketing, Amy Appleton, to join us on the podcast and guide us so we make the right investment in the growth of our organizations.

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