Small Business Archives - BELAY Solutions

129: Geoff Welch | Elevate Your Impact: Unlocking Potential with a Virtual Assistant

Tyler Quillen — Tue, 26 Sep 2023 07:00:34 +0000

BELAY client Geoff Welch and his BELAY Virtual Assistant Trúc Towns talk with Tricia about their experience of learning to work together and their top tips for getting started working with a Virtual Assistant. Geoff also explains how delegation has allowed him to play to his strengths in both his career and his personal life.

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125: Scaling Your Business with Partnerships & Affiliates

Kristen Weller — Tue, 21 Mar 2023 07:00:44 +0000

B2B marketing can often be hit or miss. And determining and getting access to your target market can also be difficult. The best way to find and access that target market is to align yourself with companies who already have relationships with those people. They can introduce you to that market directly using their relationship, trust and team. Our goal is for business owners to be able to more effectively leverage partnerships and affiliates in their sales and marketing efforts. In this episode, we’ll be joined by BELAY Sr. Acquisitions Manager, Ashlee Webb. She will chat with us about how to build and scale your business using partnerships and affiliates.

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124: How to Tackle the Social Media Problem in Your Business

Kristen Weller — Tue, 07 Mar 2023 07:00:28 +0000

There’s a major difference between recognizing that social media is important and having the knowledge and skills you need to use it effectively. If you’re struggling to find the time to devote to social media, or you want to take your strategy to the next level, it might be time to hire a social media manager. In this episode, BELAY VP of Marketing Amy Appleton talks with Solutions Consultant Theresa Summerlin about the different ways that hiring a social media expert can help your business’ marketing, sales, and customer service. Theresa also shares some practical tips for leaders who are managing their own accounts and discusses a few key signs that it might be time to start outsourcing this piece of your business.

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121 BONUS: How to Start Marketing Without a Team

Kristen Weller — Tue, 31 Jan 2023 07:00:18 +0000

In this Bonus Next Step, BELAY’s VP of Marketing Amy Appleton tells small business owners and solopreneurs who haven’t made their first dedicated marketing hire where they can go to get help.

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121: Managing your Marketing ROI

Kristen Weller — Tue, 24 Jan 2023 07:00:34 +0000

Return on Investment (ROI). Every business leader knows what it is, and knows it’s important, but how many really have put a plan in practice to build a healthy ROI in their marketing? In this episode, Amy Appleton, VP of Marketing at BELAY, rejoins the podcast to talk with LZ about all things ROI. They’ll discuss what a good ROI looks like, how to know when you’re succeeding with ROI, what to do when things go wrong, what type of technology can help, and more.

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120: How to Hire a Virtual Assistant

Kristen Weller — Tue, 10 Jan 2023 07:00:39 +0000

The process of finding a great virtual assistant can feel overwhelming, so it’s important to make sure you know what traits you’re looking for and how to screen for them in the interview process. In this episode, BELAY Director of Talent Madison Morgan will share an overview of BELAY’s proven process for hiring great VAs. She’ll also explain how partnering with BELAY can save leaders an enormous amount of time and stress. Listeners should leave this episode with an understanding of what it takes to hire a virtual assistant, as well as the benefits of working with BELAY rather than hiring someone on their own.

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Taking Control of Your Game — How to Effectively Set Goals and Track Progress in Your Business

Kristen Weller — Tue, 03 Jan 2023 07:00:15 +0000

It’s the leader’s job to chart the direction of the business. However, even with a clear vision, selecting the right goals can be challenging and overwhelming, especially when there are more options and opportunities than resources. Without specific goals, you and your team will struggle to focus and maximize the return on your effort.

Tracking progress often feels just as confusing. Even the most profit-minded leaders sometimes question if they’re headed in the right direction and wonder how if what they’re doing is working.

This week, we're revisiting one of our favorite (and first) episodes of the podcast in case you missed it back in 2020. In this episode, Tricia and Lisa interview entrepreneur, best-selling author, and investor of ABC Network’s Shark Tank, Daymond John about taking control of your game by setting goals and tracking progress for your business.

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116 BONUS: What We’ve Learned as Married Business Partners

Kristen Weller — Tue, 01 Nov 2022 07:00:12 +0000

In this Bonus Next Step, BELAY clients Tony & Kristina Ebel share the biggest lesson they’ve learned about relationships from running a business together.

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114: What Can a Virtual Assistant Do For You?

Kristen Weller — Tue, 27 Sep 2022 07:00:51 +0000

When scaling a business, it’s natural to reach a point where you feel like your limited capacity is slowing down the business’ growth. In this episode, LZ will talk with Bruce Ackerman about his experience hiring a BELAY virtual assistant. Bruce is the founder of Printavo, a software company that helps screen printing shops stay organized as they grow. Bruce will also talk about some of the biggest challenges he’s overcome while building his business and will share advice for other entrepreneurs.

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108: A New Small-Business Blueprint

Kristen Weller — Tue, 02 Aug 2022 07:00:31 +0000

Every entrepreneur’s journey is unique, but there are a few key characteristics that can increase your chances of success at whatever business you choose to build. In this episode, Monica Allen talks through some of those characteristics and shares the biggest lessons she’s learned throughout more than twenty years of entrepreneurship. Monica is the co-founder and COO of Zeus' Closet, owner of Monica Allen Interiors, and host of the “Become Your Own Boss” podcast. She discusses some of the common issues facing today’s entrepreneurs, shares a few of her favorite resources, and explains why she’s focused on calibration instead of balance.

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